
Foundation
Typeface was established in Brazil in 2016, drawing on decades of combined experience across ITIL service management, enterprise systems integration, corporate acquisitions, and web platform engineering.
The practice took shape in part through a collaboration with the founders of Materialize, a Brazilian team rethinking what a technical workspace could be. By turning the conventional development environment into a personal, accessible co-working model, they opened up a wide range of capabilities to the people working alongside them. Modular and interchangeable teams, based on hourly packages gave a new capability to the development workspace. That setting gave Typeface proximity to a broad cross-section of disciplines and client engagements which required a thorough precursory advisory and sound design blueprint.
Across medium to large organisations, significant capital was being committed to technology initiatives before the underlying assumptions had been properly examined. Vendor proposals were accepted without independent review. Operational teams were handed systems they were not prepared to support. Transitions that should have been stable became prolonged and costly. ITIL adoption was increasing rapidly and ITSM Tools were being implemented, but the organisational and technical foundations that would make them effective were often missing.
Typeface exists to address that gap: we bring structured, experienced judgement to the moments that precede major investment, and to the periods of change where the cost of getting things wrong is highest.

How We Engage
Our engagement model is calibrated to what each client genuinely needs. Some organisations require independent advisory at the executive level, to validate a roadmap or audit a vendor's proposal before contracts are signed. Others need hands-on technical involvement, in service framework design, platform governance, or the architecture and delivery of a public-facing digital presence. We do not apply a fixed model. We assess the situation, identify where independent expertise will have the most impact, and agree an engagement that reflects that.
Our approach to flexible delivery was shaped in part through our work alongside Materialize as they developed an on-demand model for technical resourcing: assembling experienced specialists around the needs of a project, expanding or changing that capability as the work evolved, and charging for productive time rather than maintaining a permanently assigned development team. Typeface worked with clients around that model at the stages where its flexibility mattered most, helping define the initial requirement, establish an appropriate MVP, sequence delivery, and determine what combination of skills and resources would be needed at each stage. This remains part of how we approach digital projects today: establish what needs to be proved first, commit resources in proportion to that need, and allow the team and technical investment to grow as the project itself becomes better understood.
We also recognise that the right expertise sometimes sits outside our own practice. Typeface carries out a considered partner-matching process for each engagement, ensuring that clients are connected to the knowledge and capability most relevant to their specific situation, whether that sits within our consultancy or within a trusted specialist network.
Consulting Associates

Wayne Bevan
Lead ConsultantWayne brings more than two decades of experience across web development, technical training, ITIL service management, and root-cause analysis.

John Rothwell
Lead DeveloperJohn leads the development work behind our digital projects. Learn more about John and his work at johnrothwell.uk.

Marcelo Caldeira
UX Design & Web DevelopmentMarcelo brings UX design and web development together to create clear, useful, and engaging digital experiences. Connect with Marcelo on LinkedIn.

Trish Keatings
Technical Content WriterTrish makes technical content clear, smart, and human across compliance, cybersecurity, and IT. Learn more about Trish and her work at trishkeatings.com.
